Journal of Intellectual Property Law & Practice: How not to infringe Olympic intellectual property rights15 June 2012
"The eventual economic climate in this Olympic year could not be more different to that prevailing when London edged past Paris to cross the winning line, that July day in Singapore. Yet even then, when in retrospect one perceives that funding was relatively easy to come by, the IOC and the London bidders did not lose sight of the interests of the existing Olympic partners or the creation of an attractive investment opportunity for potential sponsors. Part of London’s successful bid package was a draft of the strict legislative and regulatory regime proposed to protect the London Games from ambush marketing and thus protect these interests."
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