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Journal of Intellectual Property Law & Practice: How not to infringe Olympic intellectual property rights

15 June 2012

The London Olympics has some of the most generously drafted intellectual property rights available. This OUPblog post from Journal of Intellectual Property Law author Rachel Montagnon explains more.

"Since 2005, when London won the Host City contract for this year’s Olympics, there has been an intensity of interest in how the London Organising Committee (LOCOG) would go about the protection of the Olympic image and in the detail of the UK Government’s legislative attempts to exclude those who would attempt to take advantage of that image, without paying for the privilege.

"The eventual economic climate in this Olympic year could not be more different to that prevailing when London edged past Paris to cross the winning line, that July day in Singapore. Yet even then, when in retrospect one perceives that funding was relatively easy to come by, the IOC and the London bidders did not lose sight of the interests of the existing Olympic partners or the creation of an attractive investment opportunity for potential sponsors. Part of London’s successful bid package was a draft of the strict legislative and regulatory regime proposed to protect the London Games from ambush marketing and thus protect these interests."

Read the full blog post: How not to infringe Olympic intellectual property rights